how to earn from tiktok

There are many ways one can make money from Tiktok. I just noticed the phrase “how to earn from TikTok” on google search is drawing a lot of traffic.


Unfortunately, just a few writers have covered it and so I thought I should do some research and pass the information our esteemed readers.


Just before I forget, Tiktok is a social media platform on which you can showcase your skills using short video clips.


A few years after launching Tiktok, still the site was not making any payouts to users until in June 2020 when they introduced the Tiktok creator fund program. Later on in 2021 the platform also introduced the next level program.


In this post I will cover how to earn from TikTok using these two methods and what exactly they are since the two involve getting paid directly by Tiktok. And then, thereafter I will also explain to you alternative methods which you can use to make money from Tiktok.


The alternative methods could pay you even more than the first two programs. Therefore, I want you keep reading so that you can choose what best works for you.


How much money can one make on tiktok?


Making money on TikTok is just as lucrative as it is mysterious. However, the amount of money you can make is also entirely dependent on the strategy you choose to employ.


On a general scale…


TikTokers with over 100,000 followers tend to make $200 to $1,000 per month through TikTok’s Creator Fund, while those with over a million followers earn $1,000 to $5,000 (or more) per month.


And a select few individuals make upwards of $100,000 to $250,000 per single post when working with big-name brands.


Highly successful niches on TikTok are dancing, comedy and even cooking! These popular niches help creators amass large followings, even for young creators


What are the requirements to start making money on tiktok


In order to be able to earn money from Tiktok, you do have to meet certain criteria, and most of the criteria relate to popularity.


After all, TikTok videos are short and if you are not popular enough, you would miss out on the ability for one to spend money on your content?


Below are the minimum requirements for you to start making money from Tiktok


  • Must have a Tiktok account
  • Age must be 18 or older
  • Must have at least 10k followers
  • Must have received 100k views over the past 30-days


NB: These requirements are limited to users who will be applying to the two earlier-mentioned ways to make money from Tiktok. In this case, Tiktok will review your application since it is the app that will pay you. As in you will receive a direct payout from Tiktok.


So, how can one start earning from Tiktok


Let’s quickly dive into ways how to earn from Tiktok and see what you can do with your current tiktok account for money.


  1. Get paid by Tiktok


This could be the most direct way to get your Tiktok account monetized. You will get paid directly from the Tiktok monetization programs i.e creator fund.


The creator fund is a Tiktok-operated method of compensating certain users for viral video content.


Apart from achieving the earlier-mentioned requirements before applying for the creator fund program. You also must have generated at least 100,000 video views in the past 30 days before the day of applying.


There is no set amount per view or per video. Tiktok claims they decide how much a content creator is paid based on views, engagement and “other factors.” However, some creators report earning around 2-4 dollar cents per 1,000 views.


That is way too low if you are to compare it with YouTube AdSense program.


  1. Earn virtual gifts


This is another tool you can use on Tiktok to make money online. However, this all depends on whether your audience is willing to spend some cash on your content or not.


There are three types of gifts users can gift you on tiktok. The three gifts include:


  • Coins: This is the user-side in-app currency. Users can purchase coins using their own money and redeem them for gifts in the app.
  • Gifts: These are virtual items that can be posted on videos or live streams to thank or praise creators for making awesome content. Users purchase gifts with coins, then hold on to them for disbursement when they see a video they like.


The bar for getting live gifts is lower than for video gifts: TikTok requires you to have 100,000 followers to receive video gifts, but just 1,000 followers to receive live gifts.


  • Diamonds: This is the creator-side currency. Gifts that a creator receives can be converted into diamonds, which creators can then redeem for real money.


This is how these virtual gifts work on Tiktok…


When you make a video or do a live stream, your audience may give gifts to you (as a purchase) when they watch your live stream or video, which is when Tiktok converts the gifts to Diamonds.


Diamonds cannot be purchased and can only be earned from gifts. But diamonds can be redeemed to real money by a tiktoker.


Let me put it into step by step list format may be for you to get it more clearly:


  1. A creator goes live on TikTok and starts making content.
  2. Viewers who pop in and enjoy the content can donate gifts, which have been purchased with coins.
  3. Based on the coin value of the specific gift, TikTok will allocate a number of Diamonds to the creator.
  4. The creator can then redeem those Diamonds for cash and transfer the funds into PayPal or another supported third-party platform. You must have at least $100 worth of Diamonds to cash out.


Note that Diamonds cannot be converted back into gifts.


  1. Join the TikTok creator marketplace


The TikTok Creator Marketplace (TTCM) is the part of the Creator Next platform where brands connect with TikTok creators to boost their sales and/or increase brand awareness.


The advantage of TTCM is that you don’t need to have a huge following to connect with brands. As long as you have a minimum of 10,000 followers, you’ll have access to companies that may be willing to pay you for a shoutout or a partnership.


  1. Accept tips from audience


TikTok’s tipping feature was launched with the December 2021 Creator Next update. Unlike live and video gifts, online creators receive 100% of the money they get from tips


To receive tips, you must have a Stripe account to process payments. Only personal TikTok accounts are eligible for tips (not business accounts). Tips max out at $100 per transaction.


  1. Become a Tiktok influencer


Being an influencer yourself lets you generate an income on TikTok. Build an account with loyal and committed followers, and you’ll be able to score influencer partnerships with various brands from local to international ones worldwide.


An influencer’s power has a different effect on marketing in businesses. That’s because a brand will ask for your assistance in helping them market their products or services through your TikTok videos.


Most brands will pay you in cash, coupons, or send you their products for free. There are many influencers who would grab this opportunity to partner with them in exchange for these.


  1. Sell a product


One of the perks of being an influencer is using your popularity to market your merchandise. TikTok introduced TikTok Shopping in 2021 to empower businesses to sell products directly on the platform—no more sending followers elsewhere to buy your goods.


TikTok Shopping adds a shopping tab to your profile, letting users see products from your catalogs. You can also tag your products in organic content you publish to send viewers over to your store.


Don’t be shy. Mention your products to your audience. Try not to go overboard and be over promotional, but also remember to give your TikTok store a shoutout every now and then.


You can watch a few videos of people who are selling products on Tiktok and learn from them how they make their video content.


Remember, you can sell just anything as long as you can deliver.


  1. Join affiliate programs


You don’t need your own products and services to make money on TikTok. Instead, use affiliate marketing to link out to other goods and make a percentage of every sale when a user clicks through and makes a purchase. Here’s how:


  • Place an affiliate link in your profile—then direct traffic from your organic views to click the link.
  • Redirect traffic to your Facebook, Twitter, or Pinterest account where you can more generously place affiliate links.
  • Paste coupons codes and URLs in your video descriptions. Users will have to copy/paste the link into their browser.


Some affiliate programs we recommend that you should join include: Forex trading brokerage sites eg Olymptrade, Amazon associate program, Audible affiliate program, Jumia kol and TikToka affiliate program.


  1. Promote new songs


For aspiring music artists, TikTok is a fantastic resource for gaining attention. And that means creators can earn money by including certain music in their videos.


Currently, this can be done through a couple of third-party apps (PlaylistPush and OmariMC) that pay a fair amount of money for popular users to add songs to videos.


Third-party musicians reach out to these promotion apps, which serve as middlemen and get their music on a popular creator’s page.


Alternatively, TikTok musician accounts have been on the rise and many new artists have emerged on the platform, leveraging their popularity to gain followers/streamers on sites like Apple Music and Spotify.


  1. Manage Tiktok Ad campaigns


TikTok is a relatively young platform with a young audience, and not all business owners view it as a viable source of marketing or income. Even if they do, relatively few understand what it is and how it works in enough detail to leverage it for those purposes.


And that’s a huge missed opportunity because advertisements appear between strings of TikTok videos that don’t allow viewers to skip for about five seconds.


In the U.S. alone, TikTok has over 73 million users watching videos on a daily basis. So from a digital marketing perspective, this is a goldmine for any business owner looking for advertising space.


That’s where you come in: you can make money by serving as a paid TikTok ads consultant. These consultants create TikTok ads for brands and companies to run on their accounts.


  1. Make sponsored content


Brands will pay you to feature their products and services—this is called sponsored content. You don’t need to be a monolithic influencer to get in on the action.


Smaller brands will still pay good money to work with micro influencers who have a robust and engaged community—even if it’s not very big (yet).


You can approach brands proactively or wait for them to reach out to you.


  1. Start a patreon or an M-creator account


Offer free content through your TikTok account, but entice your followers to support you on Patreon to unlock premium content. This might be:


  • Behind-the-scenes peeks
  • Exclusive content
  • SWAG
  • Personal time with you
  • Live chats and hangouts
  • Community access
  • Public shoutouts


Get creative. When you build a loyal following, they’ll want everything you can get. However, just ensure you put in the time to make your Patreon content valuable and worthwhile—you don’t want anyone to regret their purchase after signing up.


  1. Grow and sell Tiktok accounts


If being an influencer is not your plan, you can go ahead and become a TikTok expert where you can grow and sell TikTok accounts. You can offer your assistance to influencers and businesses for fast-track growth on the platform.


For a long time, people have built different social media accounts and sold them for money. Many businesses also hire people who can help them gain followers, get more views, and increase their presence on Tiktok.


  1. Become a brand ambassador


Brand ambassadors function similarly to sponsored content, but they help in more of a long-term capacity rather than a one-off post. As a brand ambassador, you’ll likely receive compensation and free product in exchange for a fixed number of videos every week or month. The better your content performs, the sweeter your brand ambassador deal becomes.


Look for brands you love. Ideally, you can find a brand that helps you expand your network, receive gear (you actually like), make money, and have fun. Most businesses have exclusive ambassador application pages on their website, so poke around your favorite brands to see if they have any enticing programs.


Tips to grow your Tiktok account


Regardless of the TikTok monetization strategy you choose, views are everything. As a TikTok creator, you need eyes in your videos and profile if you want a chance at making money on the platform.


Growing your business and your TikTok followers for your account can be done similarly to other social media platforms with some basic strategies:


  • Use popular hashtags(ones with thousands of followers) in your posts as much as possible.
  • Collaborate with other users who are in your TikTok niche. By coordinating your efforts, each creator can tap into the audience of the other.
  • Be consistent and stick to a theme for your profile and your videos. This will help you build a genuine and loyal audience.
  • Leverage effects and other fun aspects of the TikTok video creation screen.
  • Make sure your profile picture is friendly and, if possible, reflects what your account is all about.
  • Even though you can post videos as long as three minutes (as of early 2022), stick to short video content unless your profile theme requires more detail.
  • Use popular songs on your videos. This will increase the likelihood that your video appears on a user’s feed.


Above all, focus on increasing the traffic to your profile. Other helpful strategies center around connecting with your audience on a deeper level. After all, nobody wants to support a person who pretends their following doesn’t exist.




This is how To earn from Tiktok. You will not become a millionaire from a Tiktok account overnight. May be you just may never! But your strategy could make you damn rich.


Work out a proper strategy and get your hands dirty at work.



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